The field manual.
The canonical reference. The architecture, the field experience that produced it, the worked examples that show it running.
Forward Deployed Selling documents the doctrine in a single volume: architecture, protocols, and the worked examples that turn architecture into practice — the Delta thesis, the Anthem coaching artifact, the Velocity Digital familiarity program, the deal lost to slowness.
Final draft. Practitioners running FDS in live deals can apply for draft access. Draft readers return structured feedback within thirty days. The feedback shapes the production text. The practitioner gets credited in the acknowledgments if they want it.
The published edition ships through standard channels at standard pricing. The doctrine itself stays free — the book is one expression of the doctrine, not the doctrine itself.
Worked examples included
- Chapter 7 — The Compression of Time. Why being right slowly is the same as being wrong.
- Chapter 8 — The Three Movements. Awareness, Familiarity, Value, and the rule: compress them, don’t skip them.
- Chapter 10 — The Ethics Constraint Layer. The hard-coded rules every agent passes through, and why they have to be hard.
Being right slowly is the same as being wrong.Chapter 7, The Compression of Time